At a celebration party in Los Angeles, Adidas and fashion designer Stella McCartney presented their new Spring/Summer collection 23. At the celebration, the Icons collection was showcased, which combines sport and style. The TrueNature Collection, a collection designed to explore the outdoors, is also featured.
In a press statement, the company stated that the party at Henson Recording Studio marked 18 years of partnership between Adidas and Stella McCartney.
In the Icons collection with its contemporary cuts, iconic Adidas by Stella McCartney styles are reimagined using staple shades such as black, gray and white. The Sportswear Run Shoe is a gender neutral silhouette, made partly from natural and renewable material.
TrueNature is a collection that combines satellite images of Earth, weather and terrain with conceptual contours on maps and ley lines. The collection is crafted with leading technologies like Parley Ocean Plastic, WIND.RDY and other innovative products.
The LA Roller Girls performed an immersive piece of roller-skating that showcased the Spring/Summer 2013 collection.
The event was attended by many celebrities and friends, including Anya Taylor Joy, Kate Hudson Alicia Keys Koffee Emma Chamberlain and Dem Lovato.
TrueNature will be available on February 16, 2022. The Icons collection can already be purchased via Adidas by Stella McCartney, and the Adidas App.
