Levi’s and brand ambassador DeepikaPadukone have collaborated to launch a capsule collection that reflects the icon’s style sensibility. The collection features Levi’s denims and jeans, as well as Padukone favourites such athleisure items, faux leather pants, and oversized shirts.
Padukone’s casual style is brought to life in this collaboration through long varsity coats, coord sweatsuits with crop tops and bralettes as well as faux leather pants, and an all-denim Jumpsuit. The collection also includes modern interpretations of Levi’s denims with 70’s inspired high waist jeans, cut and sew wide legs and extra-long or oversized trucker jackets. The collection also includes oversized shirts with organza sleeves and soft romantic tops, as well as easy graphic tees and elevated sweatshirts.
My first collaboration with Levi’s was to make it an authentic representation my style. Deepika Padukone, actress said: “I believe we have been able stay true to this vision.”
We wanted to work with Deepika due to her iconic style and influence on consumers. Her unique understanding of colors, fabrics, and silhouettes is extremely individual. This collaboration will see newer fabrics and finishes, as well as newer fits. We are exploring new textile territory and relating to a younger fashion consumer with the introduction of athleisure, faux leather pants and long varsity jackets.
Levi’s is committed to sustainability, and the collaboration between Levi’s and Deepika Padukone is made responsibly. 60 per cent is ethically produced and sustainably sourced. The collaboration line includes organic cotton, Tencel, a super-soft wood pulp fabric, cottonised hemp, and denim made with the brand’s water
Levi.in, Levi.in retail outlets and selected partner ecommerce platforms will offer the collection from October 8, 2021.
