Fosun Fashion Group, a global luxury fashion company, has announced that it will rebrand to Lanvin Group. Lanvin Group is one of the oldest French couture fashion houses and is known for its timeless designs, iconic heritage, and timeless design. The group’s vision is to create a portfolio of iconic luxury brands around the world.
Lanvin Group also announced the addition of two strategic investors: Japanese trading conglomerate Itochu Corporation and luxury footwear manufacturer and developer Stella International. Xizhi Capital is an experienced Chinese private equity group with experience in different sectors, including fashion and consumer. Lanvin Group announced in a press release that the latest capital round was closed at an estimated post-money value of more than $1 billion. This brings Lanvin Group’s total amount raised over all rounds to about $300 million.
Fosun International Limited established Lanvin Group in 2017 in order to capitalize on the increasing global demand for luxury clothing, especially in China. Fosun International is ranked 459 th in the Forbes Global 2000 List for 2021, with assets totaling over $120 billion.
Lanvin Group has a portfolio of iconic heritage fashion brands that spans a range of luxury fashion categories. These include the French couture house Lanvin as well as Italian luxury shoemaker Sergio Rossi and Wolford from Austria, St. John Knits of America, and Caruso, renowned Italian menswear manufacturer.
Guo Guangchang commented that the Lanvin Group was set to be the next industry leader. The group is well-positioned to take advantage of the global demand for luxury products, particularly in China where Fosun, and its partners, have unmatched access and a track record of growing international consumer brands on the world’s biggest consumer market.
Lanvin Group, by leveraging the best-in class resources of its alliance partner, has improved product development and manufacturing across its portfolio. It also advanced the digital and ecommerce capabilities of the brands in its portfolio. The release stated that this unique strategic alliance would continue to play a key role in Lanvin Group’s expansion, as it will drive the growth of its existing portfolio and explore opportunities to invest in additional global luxury fashion brands to accelerate growth.
