Soulland has teamed up with Hello Kitty to create a fashion partnership. Soulland has teamed with Sanrio to create a runway show for Spring/Summer 2020. Sanrio is the Japanese lifestyle company that produces Hello Kitty, a global icon. Soulland has created its first gender-neutral collection for Spring/Summer 2023.
Soulland Meets Hello Kitty includes dresses, blazers and pants for men and women. All clothing is made from organic, recycled and sustainable materials. Hello Kitty’s iconic icons are featured in the designs: her heart, bow, and apples. Soulland selected the beautiful outdoor location of Frederiksberg Gardens to showcase their spring 2023 collection, titled “Spring Devil”, according to a company press release.
Soulland has created its first gender-free collection for Spring/Summer 2020. Styles are not designed to fit a particular gender, but rather to suit the individual. The collection is gender-free, but that doesn’t mean every style fits the same. The collection is still available in a range of styles; tight, straight or loose.
“Hello Kitty has a friend for everyone.” She’s your friend, no matter what age, gender or nationality you are. She brings comfort and happiness in a world that is so unstable. Hello Kitty is a fictional character that allows me to play and explore Soulland. “What really attracts me are characters and concepts which transcend time and remain relevant,” Silas Adler said, co-founder and creative director of Soulland.
“We’re very excited to be collaborating with a brand that is so innovative as Soulland. Hello Kitty has been a pop icon for generations, inspiring artists and designers. The collection is based on Hello Kitty’s most iconic elements: her apple and bow. “We are confident that our fans will love it”, said Silvia Figini. Chief operating officer of Sanrio, EMEA, India, Oceania, Mr Men, Worldwide .
