Banana Republic, a brand known for its expedition-ready style that emphasizes modern luxury design and is a part of the American heritage, has expanded their iconic everyday pieces to two lifestyle categories: BR Baby and BR Athletics. Banana Republic, a US-based clothing and accessory brand, creates iconic pieces that are perfect for special occasions.
BR Baby’s safari-inspired pieces are infused with a playful and adventurous spirit. They feature whimsical animal prints, fantastical map illustrations, and palm tree illustrations, amongst other thoughtful details. These designs, which are gender-inclusive and made from high quality fabrics and textiles that will last the journey ahead, have been crafted to be more gender-inclusive.
The 40-piece collection features a variety of sleep, bodysuits and accessories. It also includes knit tops and sets. Several styles are inspired by iconic adult pieces. These include elements like oversized buttons, pockets, and buttons. A bodysuit is based on a popular women’s tank. A limited number of “mini-me” pieces, which are matching looks for adults and babies, as well as non-apparel products such blankets add a touch of humor to the collection. The company’s media release said that the price range is $20-$250 and includes functional knits, luxe cashmere, and a collection of sustainable and gender-inclusive baby pieces.
Banana Republic, with a nod towards the history of classic clubwear and a keen eye on today’s streetwear, is proud to present BR Athletics. A gender-inclusive capsule range inspired by retro sportswear, reinterpreted with a rebellious attitude. The collection features iconic looks from the past, including the boldly striped and colour Club Blazer and Cricket Sweater. These pieces are tailored with an emphasis on detail and proportion and have a modern fit. The collection features varsity patches, gold buttons and hidden details, including the sleeve linings and waistbands, all incorporating the BR Athletics monogram. Each piece of the collection, available in stores and online on March 16, 2022 combines heritage sport with modern colours and designs. The uniformity is disrupted and the collection is ready for play.
“BR Baby” and “BR Athletics” combine the mainstream and the unexpected to deliver lifestyle collections that are elevated and thoroughly modern. “We approached both by deconstructing the original Banana Republic success — taking things people know and have nostalgia for and framing in new ways to feel fresh,” Sandra Stangl said in a press release.
