American Eagle Outfitters, a clothing and accessory retailer based in the US, has launched its Spring 22 Members Always campaign. The campaign is an invitation to a world of optimism, youth-led, where everyone can be welcomed. American Eagle will launch a metaverse version of its campaign, based on Livetopia – a platform with over 1.5 billion visitors.
The campaign builds on AE’s leadership in gaming, social and commerce. It also extends to places where Metaverse meets Reality. The company announced in a press release that Members Always will be available on Roblox, Snapchat, and TikTok, where AE’s community can shop, experience, and play.
Livetopia players can explore the club and collect exclusive items including styles from the AE Spring Collection to outfit their branded characters.
AE has increased its Snapchat presence through Marker Tech and new augmented-reality (AR) innovations that help merge the digital and physical worlds. Snapchatters can play an AR tennis game using a new AE Lens. They earn points by aiming at Spring collection targets.
The campaign video and images feature Coco Gauff as the tennis player. Joshua Bassett is an actor and musician. Madelyn Cline and Maitreyi RAMAKRISHNAN are actors. Michael Evans Behling and Michael Evans Behling is a multi-hyphenate.
Spring ’22 campaign is inspired by vintage nostalgia and prep vibes. It has something for everyone. The collection includes a variety of jeans including athletic, athletic skinny, athletic low, and flared jeans.
“AE’s Members Always” campaign represents our belief in the power of this generation to create a community where everyone can belong. Coco, Joshua Madelyn Maitreyi Michael and mxmtoon all share a unique perspective on the world today that inspires others to believe there are limitless possibilities for tomorrow,” said Jennifer Foyle President – Executive Director, AE & Aerie. “Our Spring collection takes a new approach to trends inspired by nostalgia. Flares, wider and looser fittings, and the best of 90s are all back. “The assortment encourages customers to express themselves.”
