Forever 21, a multinational American fashion retailer, has released its first metaverse tested fashion collection in celebration of its “meta-versary” (one-year anniversary). Roblox is a metaverse multiplatform gaming world. The F21 Metaverse Collection includes hoodies, T-shirts and other items that incorporate elements of the brand’s digital offerings.
In a press statement, the company revealed that the collection features the real-life version the Forever Beanie – the top-selling item on Roblox’s Forever 21 Shop City.
Forever 21 Shop City will also offer a limited edition tradeable Roblox accessories collection. One new item is available every day for only 6 hours until December 9, 2022.
Forever 21 is working on a way to connect virtual and real items via ‘phygital experiences’. This limited edition F21 metaverse collection will be available both in stores and online.
Our initial goal with Forever 21 Shop City, was to make our products more accessible to everyone. We are excited to bring the F21 Metaverse Collection and the virtual Forever Beanie to life.
Since its launch on Roblox, Forever 21 is the first and biggest retailer to offer on-trend virtual clothing. The launch today shows how Forever 21 has, in partnership with VBG created a new way to design and retail fashion worldwide,” said Justin W Hochberg.
