Athleta is a Gap Brand. They have launched The Athleta Look. It’s a styling formula and an eight-piece performance-based capsule. The brand’s teams used customer insights to create outfits that feature the same performance qualities as Athleta technical pieces and transitions, without compromising style or function.
Athleta stated in a release that the formula for curated styling is available in sizes from XXS up to 3X as well as in petite and tall.
The Athleta Look is the first of a new eight-piece capsule collection that will allow women to easily create and purchase their own style. Eight pieces equal twenty outfits that combine the best of Athleta’s performance and lifestyle categories.
The capsule collection includes the elation split flare tight, elation v-neck crop, ascent seamless turtleneck and retroplush cocoon hoodie. It also features the renowned lifestyle designs of Athleta. The capsule includes the elation split-flare tight, elation V-neck crop and ascent seamless turtleneck. It also features retroplush Cocoon Hoodie, Primatwill Blazer, Whisper featherless Long Vest, Delancey Dress, and Delancey Straight Cargo Pant. The fall collection features a variety of colours that are in line with the season, such as ancient mahogany, foliage orange and aspen olive.
Women are now looking for clothes that are more fashionable and functional than before the pandemic. They want both the performance of a product and the style of their favorite ‘before-times’ outfit. They want key pieces they can wear in many different ways. We listened to our customers and learned that they wanted shopping simplified. We developed this fall capsule to create more with less. We designed a wardrobe to move at the pace of her life,” Ebru Ercon said, Athleta‘s VP of Design.
