Metaverse Group is a vertically-integrated NFT-based metaverse real estate firm and a subsidiary to Canada’s Tokens.com. They have teamed up with Miami Fashion Week in order to host fashion weeks events on Fashion Street Estate. Miami Fashion Week will conclude on June 5th.
The virtual grand-opening will be held from June 3 to 5. Miami Fashion Week is the second event to be hosted at the Fashion Estate in this year. The metaverse event is an immersive experience with fashion shows, catwalks and avatar models. It also offers attendees links to buy virtual goods through marketplace for quick, seamless transactions.
Miami Fashion Week is the world’s first global fashion event to bring together the digital-first Web3 designers, brands and fashion companies through Metaverse Group-powered metaverse experiences. Our Fashion Estate is a leader in the virtual community, and hosts many metaverse fashion events. Andrew Kiguel CEO of Tokens.com & Metaverse Group executive chairman said:
Lorne sugarman, CEO, Metaverse Group, said “We are thrilled to add the L’Atelier in the Luxury Fashion district in Decentraland. We will continue to work with luxury brands that currently occupy the Fashion District, as well as new brands seeking to join the Metaverse community.
Dressx is presented in partnership with MTA Kollectiff. A reveal will also take place inside the L’Atelier where participants can register to be whitelisted for ‘The Key’ NFT in later this year. Miami Fashion Week membership, The Key, unlocks many benefits both in the digital and physical world. Barbara Hulanicki’s NFTs, which are fashion illustrations by Barbara Hulanicki and can be purchased, will also be displayed on the L’Atelier walls. The event will conclude with a sustainability panel featuring Dressx, live streamed on the L’Atelier roof from the Miami Fashion Week location. This will encourage both physical and virtual participation on Sunday, June 5, 2022.
