Adidas India has signed Deepika Padukone, a global icon and youth icon as its brand ambassador. The two will work together to promote fitness both physically and emotionally. The partnership will embody the brand’s ethos of ‘Impossible is Nothing.’ It will help break barriers and open up limitless possibilities.
Padukone, who has made sport a part of her daily life, inspires millions all over the world with her strength and resilience. In a press release, the company stated that they hope to create a powerful symbiosis as both share similar values.
Padukone’s addition to Adidas’ impressive roster of female athletes and partners across the globe strengthens Adidas’ focus on democratising sport for women by empowering inspiring personalities.
“Being an athletic and playing sports has played a huge role in helping me shape my personality and become the person that I am today. It taught me values I could not have learned from any other experience. Fitness, both physically and emotionally, is now an important part of my life. “I am absolutely delighted and honoured to be partnering up with one of the most iconic brands in the world, Adidas,” said actor Deepika Padukone.
Deepika is a global icon of youth and a champion for mental health and personal improvement. She fits perfectly with the brand’s aim to create positive change through sport and movement. We are delighted to welcome Deepika to the Adidas family, and we hope that together, we can inspire more women and girls to realise their potential,” said Sunil Gupta senior director of brand Adidas in India.
